Top 5 Social Apps Performance in Belarus - Q4 2021

In Q4 2021, the top social apps on a unified platform in Belarus displayed diverse performance metrics in terms of weekly downloads, revenue, and active users. Here's a closer look at the trends for the top 5 social apps during this period.

TikTok demonstrated remarkable growth in weekly revenue, starting at approximately $7.6K and peaking at around $40.8K by the end of December. Weekly downloads saw a fluctuating trend, with a notable spike in the last week of December, reaching 45.4K. The app maintained a strong user base, with weekly active users increasing from 1.28M to 1.34M.

VK: music, video, messenger experienced a steady weekly revenue, fluctuating between $8.6K and $11.3K throughout the quarter. Downloads showed a modest upward trend, peaking at 14.4K in the final week of December. The app's weekly active users remained stable, hovering around 1.97M.

Spin the Bottle: chatroom app had a relatively lower performance in downloads, maintaining numbers below 1K for most weeks, with a slight increase to 544 in mid-November. Weekly revenue showed small but consistent gains, peaking at $4.2K in the last week of December. Active users ranged between 1.9K and 2.7K throughout the quarter.

OK: Social Network displayed steady weekly downloads, reaching a high of 5.9K in the final week of December. Revenue remained relatively stable, ranging from $1.4K to $2K. The app saw a notable increase in active users, rising from 386K to approximately 425K by the end of the quarter.

Bigo Live - Live Streaming App showed consistent weekly downloads, peaking at 967 in the last week of December. Revenue exhibited a gradual increase, reaching up to $733 in mid-December. The app's weekly active users remained stable, fluctuating just above the 10K mark.

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